8jj Sports Announces Harbhajan Singh and Deepak Chahar as Brand Ambassadors at Mumbai Marriott Launch, Connecting Cricket Legends with a New Generation of South Asian Fans

Mumbai Marriott Hotel, 29 November 2025 – Emerging sports platform 8jj Sports officially unveiled its first brand ambassadors at a high-profile launch event at the Mumbai Marriott, bringing together the passion of cricket and the glamour of entertainment.

Indian spin legend Harbhajan Singh and modern pace-bowling all-rounder Deepak Chahar appeared together as the faces of 8jj Sports, symbolising a powerful blend of experience and youth in Indian cricket.

8jj Sports aims to bridge two eras of the game and become a mobile-first home for cricket fans across South Asia – from Mumbai to Lahore and Dhaka – offering news, deep analysis and interactive experiences that live in the palm of the hand.

Harbhajan Singh: Spin Icon Joins the 8jj Sports Family

As one of India’s most celebrated off-spin bowlers, Harbhajan Singh built his career on skill, resilience and on-field leadership at the highest level of world cricket.

His presence at the launch represents the heritage, excellence and fighting spirit that 8jj Sports wants to stand for.

“I’m excited to partner with a platform that truly wants to inspire the next generation of players and fans,” Harbhajan said at the event.
“8jj Sports is not just about watching matches – it’s about learning, interacting and giving back to the cricket communities across our region. I’m looking forward to building a closer connection with fans through this collaboration.”

Harbhajan will work with 8jj Sports on exclusive pre-match insights, spin-bowling breakdowns, stories from classic games and initiatives that motivate young and grassroots cricketers.

Deepak Chahar: A Modern All-Rounder for the Digital Era

Deepak Chahar represents the fast-paced, high-intensity spirit of modern cricket. Known for his new-ball swing, never-say-die attitude and valuable contributions with the bat, he brings youthful energy and a digital-first mindset to the 8jj Sports brand.

“It’s a huge honour to stand alongside a legend like Harbhajan Singh and represent 8jj Sports,” Deepak said.
“For me, this is more than a regular endorsement – it’s about building a platform where young fans, aspiring players and casual viewers can all come together, enjoy the game and be rewarded for their passion.”

Chahar will front content aimed at younger, mobile-native audiences, including prediction content, bowling-strategy explainers and training-challenge missions that fans can follow wherever they are.

Star-Studded Support: Film and Cricket Personalities Light Up the Night

A wide line-up of film, television and digital personalities attended the launch as special guests, adding extra shine to the event and underlining the increasingly close ties between cricket, entertainment and digital culture.

Among them, several headline guests drew particular attention:

Malaika Arora – One of India’s most recognisable celebrity faces, an actor and model known for iconic dance performances, reality shows and a strong influence in fashion and lifestyle.

Nawazuddin Siddiqui – An internationally acclaimed film actor whose powerful, nuanced performances have earned him critical respect across mainstream cinema and streaming platforms.

Aakash Chopra – Former India opener turned much-loved cricket commentator, analyst and content creator, known for his sharp, witty style and deep tactical understanding of the game.

Nia Sharma – A leading television actor who has headlined several hit shows, admired for her bold, confident on-screen persona and highly active social-media presence.

Their presence, alongside Harbhajan and Deepak, showcased 8jj Sports’ ambition to sit at the crossroads of cricket, entertainment and mobile-first fan culture.

Beyond Endorsements: Building an Interactive Fan Ecosystem

Signing Harbhajan Singh and Deepak Chahar is a key strategic step for 8jj Sports – but the platform’s ambition clearly goes beyond traditional brand endorsements.
The goal is to create an interactive ecosystem where fans don’t just consume content, but actively participate, express themselves and get rewarded.

A spokesperson for 8jj Sports explained:

“We’re not just building a logo or an app.
We’re building a home for cricket lovers across South Asia.
On 8jj Sports, fans can follow news and analysis, join official groups, complete missions, earn points and unlock rewards – all within a