PRESS RELEASE

8JJ Announces Harbhajan Singh as New Brand Ambassador

14 November 2025 — 8JJ proudly announces the appointment of legendary Indian cricketer Harbhajan Singh as its newest brand ambassador, marking a major milestone in the platform’s mission to expand its footprint in the global sports entertainment industry.

Harbhajan Singh, known to millions as “Bhajji,” is one of the most iconic spin bowlers in cricket history. With over two decades of international experience, including World Cup victories and historic match-winning spells, Harbhajan’s name is synonymous with excellence, consistency, and passion for the sport. His career has inspired generations across India, Sri Lanka, and beyond.

In partnering with 8JJ, Harbhajan will play a key role in strengthening the platform’s credibility, expanding brand outreach, and helping connect with passionate cricket fans across Asia and the world. His leadership, personality, and influence align perfectly with 8JJ’s mission to deliver trusted and exciting sports entertainment experiences.

“Harbhajan’s legacy in cricket is unmatched. His presence gives 8JJ a level of prestige and recognition that elevates our platform to new heights. We are proud to welcome him to the 8JJ family,” said a spokesperson for 8JJ.

Harbhajan will represent the brand across digital campaigns, special events, and promotional initiatives aimed at expanding the platform’s global fan engagement.

About 8JJ

8JJ and 8JJSports.com are fast-growing leaders in sports entertainment, delivering real-time news, analysis, digital content, and interactive fan experiences. The platform continues to expand its user base with innovative tools, community-driven features, and a commitment to connecting fans with the sports they love most.